
Specialized PR & Marketing for Boutique Hotels
Coastal HQ is a hospitality-focused PR and marketing agency built exclusively for boutique hotels, luxury inns, and design-led stays. We help independent properties grow direct bookings, strengthen brand perception, and create a digital presence guests remember.
Social & Content
01
Editorial-style content, Reels, TikTok strategy, photography direction, and platform management designed for modern hospitality brands.
Public Relations
02
Press outreach, media relationships, launch campaigns, and storytelling that positions your property in the right publications.
OTA Optimization
03
Listing optimization across Booking.com, Expedia, and Google to improve visibility, ranking, and booking conversion.
Email & Retention
04
Guest retention campaigns, newsletters, and post-stay sequences that turn one-time travelers into repeat guests.
WHY COASTAL?
The gap between expensive agencies and unreliable freelancers.
Boutique hotels deserve the calibre of marketing typically reserved for global hospitality brands. Coastal HQ was built specifically for independent properties that need strategy, execution, and industry fluency without the inflated agency retainers.
Every system, service, and campaign is designed around one outcome: increasing visibility, strengthening guest perception, and driving direct bookings.
Specialized exclusively for boutique and independent hotels.
Founder-led strategy with a highly curated client experience.
Focused on direct bookings, occupancy, and long-term brand value.

Flexible monthly retainers for hospitality brands ready to grow.
Foundations
A refined foundation for hotels needing consistent visibility and management.
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Social media management
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Community engagement
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Review monitoring & responses
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OTA profile audit
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Monthly reporting
Growth
Strategic hospitality marketing for hotels ready to scale bookings and visibility.
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Everything in Foundations
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Reels & TikTok management
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Influencer partnerships
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Email marketing & blog content
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Quarterly OTA optimization

“The future of boutique hospitality belongs to brands with story, atmosphere, and strategic visibility.”
Coastal HQ was inspired by the editorial sophistication of luxury hospitality agencies and the conversion-driven structure of modern performance studios - combining both into a cleaner, more minimal digital experience.

